Setting goals for your social media usage is crucial. They will help you determine what platforms benefit your business and where you should be spending your time. Here are some ideas of tools that can help you track your social media performance.
9 Social Media Goal Tracking Tools
- Newsletters - Select a e-newsletter platform such as Constant Contact or Mail Chimp with reporting features. Learn what the reports can offer and then set guidelines for the measurements they provide.
- Blogs – Attach an RSS feed or email sign up and track the number of subscribers. You can also track the comments you receive and who are your regular contributors (these could be regular customers in the future)
- Website – Enable site tracking such as Google Analytics. Like e-newsletter reports, learn what the reports say and then pick a couple of points to track and set goals for. Now in Google Analytics you can actually set goals and it will track your progress. One statistic that might be beneficial is what sites refer on a regular basis to your site. This ties in with your social networks…
- Facebook – Check your “Insights” on your fan page. Set goals for interaction and number of fans. Note: when tracking the number of fans of your page subtract the total number of fans from the number of fans who have hid your posts from their profiles.) You can also track attendees to an event, comments of fans and number of non-friend fans.
- Twitter – Track your retweets and who’s retweeting you. Get to know these folks!
- Bit.ly – This is a URL shortener, but it will also track how many times your link has been clicked.
- Digg – This site allows you to upload articles and blog posts. It will track how many people liked (or Dugg) your article.
- Website Grader (Facebook Grader, Twitter Grader) – This is a free service offered by HubSpot that rates your website and offers suggestions to increase your rating.
- Article Site Tracking – Sites like Ezine Articles have statistics you can track to see how many article and profile views, click throughs, etc.
What tools do you use to track your goals?
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